Does you brand have “soul?”
Does it have a heartbeat? Most businesses today only scratch the surface when it comes to branding. When you begin to peel back the layers and reach the core of your brand - you find the soul. Brands with soul find ways to truly CONNECT with their consumers rather than simply creating a corporate identity. If a brand has not found its fundamental reason of existing, creative campaigns will likely not resonate with consumers at a human level. It’s time to do some soul searching for your brand. This process takes time.
Your business is the body, your brand the soul.
Discovering this core is an essential step in connecting with your audience. It begins with personality, the pillars of value and purpose. How would you want consumers to describe your brand’s personality? Once you establish your brands personality detail your story. How do your past experiences, successes, failures and values shape why you want to help your consumers, as well as the way you interact with them? After your story analyze your brands difference. What is your brand’s impact beyond just a product or service? What difference do you want to make in the lives of those you touch?
Speak from the soul.
Come up with a list of words that resonate with your brand, for example sophisticated or playful. Let this guide you in the tone you use to write captions and interact with your community, from words and emojis you choose to your core message.
Represent the soul.
Colors and fonts – consistently used – have the power to convey a brand’s unique personality, story, and lifestyle. Incorporating images of the founding team or people who use your brand can also help make you more human.
Share your soul through your story.
While people can get lost in the sea of products and services, one thing that can set your brand apart is your unique story. Whether it’s talking about your origins or the meaning behind your name, weaving your story into your content gives consumers a deeper look into who you are beyond what you sell.
Work with us.
Humans connect with each other because they feel something that links their sould together: a shared vision, an alignment in values, compatible personalities. When you speak from your brand’s soul, your message will naturally resonate with your desired community. This is why it is our mission to help each brand we work with embody their own unique, authentic soul in their social content. 🖤