In a country with so few postpartum care options, Ahma & Co's postpartum retreat emerged to help fill that gap. Given the novelty and the luxurious nature of the business model, they needed to provide a lot of context and background to potential consumers to build trust and promote conversions in a domestically untested business. Before launch, the brand focused on solidifying their brand voice, but their visual identity did not align with the quality inherent to the service they would eventually provide. Similarly, Ahma & Co lacked a means of visually differentiating their brand from competitors in the burgeoning postpartum care space.

To solidify Ahma & Co's identity and emphasize their differentiating factors within the industry, we developed a comprehensive strategy that included logo design, tailored social media messaging, content creation, & graphic design. We began by researching the postpartum care industry and its current constituents to understand both the service as a whole and how Ahma & Co differed from competitors. From there, we created brand strategy and direction packets to delineate their position within their industry and match the quality of their offerings to the quality of their social media and branding. The rebranding process took place before the business officially launched, so that the legitmacy and quality of Ahma & Co's service could be seen by potential customers prior to booking their stay.

Building Ahma & Co's social media presence focused on feed curation using research-based informative graphics and video content created by our team. In curating the feed, we came up with a diverse content structure that would allow us to share the what and the why behind the retreat, while also contributing to the audience's knowledge on the postpartum period through captivating graphics.

When we began working together, Ahma & Co's logo and color palette did not quite fit the tone of the brand's revamp, so we helped them create completely new brand guidelines. This new color scheme and logo was the final piece of the puzzle in creating a luxurious brand feel that aligned with their service.