Alexander Kade
Alexander Kade Fine Jewelry creates 18k gold jewelry with versatile and timeless designs while prioritizing quality to last generations. Alexander Kade’s mission is to craft pieces suitable for both everyday wear and life’s most precious moments. Sister founders Amanda and Diana believe that jewelry is not just an accessory, but an homage to tradition, love, achievement, and a symbol of its wearer's unique story.
Services
Brand Guidelines
Brand Identity
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Photography
Influencer Campaigns
Web Design & Development
Paid Ads
Alexander Kade Case Study
Problem: Alexander Kade was founded on a mission to create jewelry of the highest material quality at a price point more accessible to the average fine jewelry lover. However, breaking into a saturated market as a new company requires building recognizable and quality branding, social proof, and ultimately a customer base from the bottom up. There existed a need for Alexander Kade to introduce themselves with quality content that would reflect their genuineness as a brand and expertise as jewelers.
Solution: Our task was to lift Alexander Kade from its infancy stages into a successful brand with consistent and quality content that reflects the brand’s mission and quality of products. Our comprehensive strategy combined storytelling, high-quality content creation including professional photography & videography, website design, user-generated content, influencer campaigns, and increased engagement initiatives. We began our process by delving into comprehensive research and executing a competitor analysis which would allow us to position this new brand in the fine jewelry market. Following this, we provided the client with a detailed brand guidelines and strategy packet outlining the branding process.
High-Quality Photography and Videography
We began by organizing professional photography sessions aligning with the vision of Alexander Kade's first collection of pieces. Our team managed every aspect, from creative direction to location selection and model coordination, with the goal of showcasing the beauty and details of Alexander Kade's pieces, while infusing creativity into the shoots.
Social Media Marketing, Graphic Design, and Feed Curation
We initiated our process by conducting extensive research on existing social strategies for competing fine jewelry brands. Following our brand guidelines and direction for Alexander Kade, we developed a strategy encompassing content pillars, engagement initiatives, and growth strategies.
Web Design & Development
Our team built Alexander Kade's website in alignment with our brand direction and vision. We incorporated fresh product photos from our professional shoot, as well as developed compelling copy for all written content.
Brand Guidelines and Strategy
Our services encompassed a comprehensive brand direction, featuring a complete brand guidelines packet that covered everything from color palette and font choices to storytelling, mission and vision statements, brand voice, and more.
Content for Paid Ads
Alexander Kade paid advertising campaigns helped in enhancing the brand's visibility as well as reach to target audiences. Through a detailed ads strategy and consistent innovation in social media and search engines, Alexander Kade was able to position it's pieces as ideal fine jewelry for the modern wardrobe. By combining data-driven strategies with creative storytelling, Alexander Kade’s paid ads helped spread the brands name while strengthening its connection with its diverse target audience.
Results
Through a strategic blend of initiatives and ongoing engagement with the client's target audience, we consistently grew their following and garnered consistent viewership, reaching over 30,000 accounts in just two months.