Alexander Kade was founded on a mission to offer jewelry of the highest material quality, at a price point more accessible to the everyday fine jewelry lover. However, breaking into a saturated market as a new brand requires more than quality products, but shaping strong and recognizable branding, cultivating social proof, and ultimately building a customer base from the bottom up. To establish this presence, Alexander Kade needed to introduce themselves with quality content that would accurately reflect the authenticity and expertise of the brand.

Our task was to lift Alexander Kade from its infancy stages, building consistent branding and elevated content that reflects Alexander Kade's mission and quality of products. Our strategy combined storytelling, quality content creation, professional photography, website design, influencer campaigns, and increased engagement initiatives. We began our process by delving into comprehensive research and executing a competitor analysis which would allow us to position this new brand in the fine jewelry market. Following this, we provided the client with a detailed brand guidelines and strategy packet outlining the branding process.

We initiated our process by conducting extensive research on existing social strategies for competing fine jewelry brands. Following our brand guidelines and direction for Alexander Kade, we developed a strategy encompassing content pillars, engagement initiatives, and growth strategies.

Our team built Alexander Kade's website in alignment with our brand direction and vision. We incorporated product photos from our professional shoot, as well as developed compelling copy for all written content.

Alexander Kade paid advertising campaigns helped in enhancing the brand's visibility as well as reach to target audiences. Through a detailed ads strategy and consistent innovation in social media and search engines, Alexander Kade was able to position it's pieces as ideal fine jewelry for the modern wardrobe. By combining data-driven strategies with creative storytelling, Alexander Kade’s paid ads helped spread the brands name while strengthening its connection with its diverse target audience.