Bear Bites Gummies
Founded by two best friends with a vision, Bear Bites Gummies is on a mission to revolutionize our conception of what health should look, feel, and taste like. They created a one-of-a-kind vitamin brand powered by the desire to blend wellness seamlessly into the busybody’s lifestyle. With their Wellness Pack, the founders reimagined the daily vitamin routine from a mundane task one dreads to an enjoyable, effortless experience one can love and look forward to. Their vitamin gummies promote hair/skin/nail health, immunity, energy, probiotic balance, and overall multivitamin supplementation—and they taste good while doing so.
Services
Brand Guidelines
Logo Design
Web Design & Development
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Professional Photography
Videography
Bear Bites Case Study
Problem: The founders of Bear Bites Gummies, Mere and Alyssa, had a clear vision for their product and purpose—the real challenge they faced was starting Bear Bites’ online presence from scratch, from their logo and website design to their social media pages. While Mere herself already had a large following, they needed to find a way to build a following of Bear Bites customers that were not necessarily there just for her, but for the brand.
Bear Bites also faced a competitive market dominated by established vitamin and wellness brands. The brand needed to carve out a distinct position in the crowded wellness space, engaging a younger demographic that values both aesthetics and health benefits.
Solution: Starting an online presence from scratch can be difficult—but this is where The Branding Boutique came in. From designing their website pre-launch to directing their photoshoots post-launch, we implemented a thorough content production plan, leveraging our combined knowledge of aesthetics and strategy to ensure that Bear Bites would reach their target demographic and visually embody a lifestyle where wellness looks and feels good.
Website Design
At the pre-launch stage, we understood that building a user-friendly website would be essential to give the Bear Bites brand the running start it needed to succeed during product launch. The website needed to have a look consistent with their socials and product packaging, and present high quality visuals that would assert their credibility from the user’s first glance. Drawing from our design and aesthetic expertise, we built a visually dynamic, interactive website using Shopify.
High Quality Content Creation (Professional Video & Photoshoots)
Spearheading Bear Bites’ creative direction, our social media team focused on creating high-quality, visually appealing content that highlighted the product’s benefits and unique selling propositions. We centered our photoshoots around taking aesthetic lifestyle imagery in real-life settings like gyms, offices, and homes to showcase how Bear Bites fits into an active, healthy lifestyle. With seamless collaboration between our in-house models and the founders of Bear Bites, our photoshoots produced visually exceptional results.
Social Media Marketing, Feed Curation, Organic Engagement Strategy
To curate a diversely engaging feed, we weaved in informative graphic posts explaining the health benefits of each gummy vitamin, UGC showcasing authentic stories/experiences from consumers who have integrated Bear Bites into their routine, and lifestyle imagery from our photoshoots. We didn’t just stop at content creation: interacting regularly with the wellness community through interactive quizzes, Q & A’s, and regular giveaways proved crucial to fostering Bear Bites’ rapid growth.
Brand Guidelines and Strategy
Behind all of our services stood a complete brand guidelines packet that covered everything from logo design and typography to storytelling, mission and vision statements, and more. Establishing these precedents early on allowed for our team to stay grounded in purpose and produce content that would resonate with the Bear Bites audience.
Results
With a combination of our expertise and Bear Bites’ inherent innovativeness as a brand and product, our collective efforts paid off in achieving their goals of standing out as a wellness brand and building a loyal following from zero. In just a few days from their product launch, Bear Bites Gummies sold out of their Wellness Pack. Bear Bites’ following grew into a community dedicated to creating a healthy, enjoyable wellness lifestyle for themselves. Bear Bites’ case stands as a testament to the power of distinct visual branding, persistence and consistency across online platforms, and authentic engagement with the community.