Go Greek Yogurt
Go Greek Yogurteria is an authentic yogurt bar and café with locations in Beverly Hills, Santa Monica, and across the globe. Go Greek's mission is rooted in providing a nutritious and delicious alternative to regular meals. They believe in nourishing both the body and soul through probiotic-packed options that promote a healthier lifestyle, all while celebrating the inspiration of Greek culture and cuisine.
Services
Brand Guidelines
Brand Identity
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Photography
Event Marketing
Web Design & Development
Paid Ads
Go Greek Yogurt Case Study
Problem: Go Greek stands out as a pinnacle of excellence among yogurt shops worldwide, often referred to as the “Rolls Royce” of its kind. Despite this exceptional reputation, a conspicuous gap persisted in terms of their brand identity and visual content, both of which had yet to resonate deeply with their intended audience. The brand's content often appeared inconsistent in both design and messaging. This not only detracted from the brand's true image but also failed to effectively communicate its values and offerings.
Solution: Our approach for Go Greek Yogurt was a comprehensive strategy that combined storytelling, high-quality content creation including professional photography & videography, a complete rebranding effort, user-generated content, influencer campaigns, aesthetic enhancements, event coordination, website revamping, and increased engagement initiatives. We initiated our process by delving into comprehensive research and executing a thorough audit of the client's existing branding and online footprint. Following this, we provided the client with a comprehensive brand guidelines and strategy packet, meticulously outlining the rebranding process.
High-Quality Content Creation (Professional Video & Photoshoots)
We began by organizing professional photography and videography sessions to enhance the client's online presence, recognizing the need for improvement in this area. Our team managed every aspect, from creative direction to prop selection and model coordination, with the goal of making Go Greek's yogurt look appetizing and healthy, while infusing creativity into the shoots.
Social Media Marketing, Graphic Design, Feed Curation, Monthly UGC
We initiated our process by delving into comprehensive research and executing a thorough audit of the client's existing branding and online footprint. Following this, we provided the client with a comprehensive brand guidelines and strategy packet, meticulously outlining the rebranding process.
Event Marketing & Influencer Campaigns
Our team seamlessly coordinated and marketed Go Greek Yogurt's
inaugural Influencer Summer Kickoff event successfully.
From meticulous planning to flawless execution, we handled every aspect including booth setup, curating an impressive roster of influencers, organizing engaging activities, designing eye-catching merchandise, and more. Our efforts generated an incredible buzz around Go Greek, catapulting its presence to new heights through this event.
Web Design & Development
We completely transformed Go Greek's website, incorporating fresh imagery and menu items while seamlessly integrating their app. We revamped all the written content on the page, updated their blogs, and
enhanced the graphic design and user experience (UX) design aspects, among other improvements.
Brand Guidelines and Strategy
Our services encompassed a comprehensive brand revamp, featuring a complete brand guidelines packet that covered everything from logo design and typography to storytelling, mission and vision statements, event protocols, and more.
Menu Design
The client requested a comprehensive overhaul of their menu, so we redesigned the entire menu, incorporating new, appealing
photos to enhance the presentation of their delicious offerings.
Results
Through a strategic blend of initiatives and ongoing engagement with the client's target audience, we consistently grew their following month after month, ultimately reaching an impressive milestone of 1 million people reached.