Kibon Beauty
Kibon Beauty is a skincare brand rooted in the philosophy of simplicity, effectiveness, and self-care. They believe in delivering targeted solutions that address skin concerns at the source, without the need for a cluttered routine. Their thoughtfully formulated sheet masks, powered by innovative Lipobuty™ technology, provide deep hydration, radiance, and nourishment for every skin type. Kibon aims to empower you to prioritize your skin and well-being with products that combine convenience, quality, and transformative results.
Services
Paid Ads
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Lifestyle Photography
Videography
Kibon Beauty Case Study
Problem: Kibon Beauty has a completely unique perspective in the skincare industry: fewer, more effective products. Their socials looked aesthetically pleasing, but weren't showcasing this message or how they are distinguished from other sheet mask brands. They were also lacking a consistent brand look & content that continuously engages their target demographic.
Solution: To demonstrate the quality of Kibon products and how they differ from other industry players, we curated a specialized content strategy. This included social proof through UGC & in-house content creation as well as feed color schemes that changed with the seasons. We also emphasized organic growth and engagement strategies to build a loyal audience filled with members of their target demographic. On top of our monthly content creation, we also ran paid ads to increase conversions across platforms.
High Quality Content Creation (Professional Video & Photoshoots)
To capture the luxury and quality inherent to Kibon Beauty masks, we organized lifestyle photoshoots and in-house content days where we captured unique shots of the products. Conducting various shoots also allows the consumers to witness the masks in a variety of environments and on a variety of people, which demonstrates both the brand's legitimacy and their versatility across users.
Social Media Marketing, Feed Curation, Organic Engagement Strategy
At the beginning of our partnership, we created feeds that aligned predominantly with brand tones (blues, light neutrals). As time went on, we shifted toward a seasonal theme where the color palette would change from month to month. This added more variety to the content and kept viewers interested as they joined the Kibon community. We also implemented UGC content & focused on organic growth strategies to develop an audience filled with those who trust the brand and fall within the target demographic.
Content for Ads
Kibon's ad campaign played a significant role in driving their social media growth by reaching a targeted audience interested in effective, sustainable, & innovative skincare. The campaign's focus on showcasing how the masks fit seamlessly into busy lifestyles, their high quality, & more resonated with viewers, leading to higher engagement and increased trust in the brand. By analyzing ad performance, we were able to create more tailored content that addressed customer needs, further strengthening Kibon's connection with the audience. The increased visibility also translated into higher sales, proving the effectiveness of both the products and the campaign strategy
Results
Since taking over Kibon's socials just 9 months ago, our paid ads campaign haseffectively targeted audiences who value high-quality, time-efficient skincare, driving traffic to their platforms. A thoughtfully curated feed, showcasing diverse and engaging content, including user-generated content (UGC), helped build trust and fostered a sense of community among followers. The use of high-quality visuals and well-crafted messaging further elevated the brand’s appeal, encouraging consistent engagement and reinforcing their position as a premium skincare brand. This holistic approach ensured that Kibon connected meaningfully with their audience while expanding their reach, engagement, & sales.