Made in Earth
Made in Earth's gemstone jewelry brings the beauty and diversity of the earth's natural treasures to your everyday style. Each piece is crafted with care, featuring hand-selected gemstones known for their vibrant colors and unique metaphysical properties. Made in Earth's collection celebrates the intrinsic beauty and healing energy of gemstones.
Services
Brand Identity
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Engagement
Professional Photography
Videography
Made in Earth Case Study
Problem: Made in Earth, a distinguished gemstone jewelry brand known for its ethically sourced and beautifully crafted products, faced a challenge in reaching a broader audience. Despite a strong brand ethos and high-quality products, Made in Earth struggled to connect with younger demographics who primarily engage through digital channels. Their existing marketing strategies were not effectively capturing the attention of this audience segment, leading to missed opportunities for brand growth and customer engagement.
Solution: Recognizing the need to deepen engagement and expand its digital footprint, we intensified the content production efforts, focusing on high-quality visuals, trending videos, and educational value. We capitalized on the interest in the origin and healing properties of gemstones, Made in Earth enhanced their blog and video content to include more educational material about each gemstone’s benefits, sourcing, and care.
Content Creation
Photography & Videography
We invested in high-quality photography and videography to capture the intricate details and true colors of their gemstones. The visuals were tailored to tell a story—showcasing the uniqueness behind each of the store’s 250+ natural gemstones.
Social Media Marketing, Graphic Design, Feed Curation
We curate their feeds to alternate between product close-ups, lifestyle shots, and customer testimonials, which helps to break monotony and retain user interest. Each post is designed to flow seamlessly into the next, maintaining a uniform color scheme and style that resonates with their target demographic. The curated feed not only highlights the beauty of the jewelry but also tells a compelling visual story of the brand's core values and mission.
Results
This comprehensive content production strategy not only enhanced Made in Earth's brand visibility but also established the brand as an authority in the gemstone jewelry market. By continuously producing engaging, informative, and visually appealing content, we captivated a broader audience, leading to increased traffic, customer engagement, and ultimately, sales growth.