MR CHOW

MR CHOW is a renowned restaurant with top chefs serving authentic Beijing cuisine and creative original recipes. Since its opening in London in 1968, it has expanded to locations such as Beverly Hills and New York, making for a world-famous dining experience. Their culinary philosophy upholds the Chinese principles of enjoying meals as a social event and taste as a theory of harmony.

Services

Brand Strategy
Brand Guidelines
Brand Identity
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Photography
Videography
Merch Launch Strategy
Merch Marketing

MR CHOW Case Study

Problem: MR CHOW stands as an iconic representation of art, celebrity, and luxury cuisine transcending the passage of time. Given its history, MR CHOW’s social media focused on showcasing its impressive historical archive, leaning towards a picture-heavy feed that resonated with older audiences but not younger ones. While recollecting the restaurant's history shines light on its cultural significance, there was a need to bridge the traditional with the modern using higher-quality photography, videography, and copywriting. This need was even more important as the brand prepared for an upcoming merchandise collection launch.

Solution: Our approach for Go Greek Yogurt was a comprehensive strategy that combined storytelling, high-quality content creation including professional photography & videography, a complete rebranding effort, user-generated content, influencer campaigns aesthetic enhancements, event coordination, website revamping, and increased engagement initiatives. We initiated our process by delving into comprehensive research and executing a thorough audit of the client's existing branding and online footprint. Following this, we provided the client with a comprehensive brand guidelines and strategy packet, meticulously outlining the rebranding process.

Videography & Photography

High-Quality Content Creation (Professional Video & Photoshoots)

We began by organizing professional photography and videography sessions to enhance the client's online presence, recognizing the need for improvement in this area. Our team managed every aspect, from creative direction to prop selection and model coordination, with the goal of making Go Greek's yogurt look appetizing and healthy, while infusing creativity into the shoots.

Social Media Marketing, Graphic Design, Feed Curation, Monthly UGC

We initiated our process by delving into comprehensive research and executing a thorough audit of the client's existing branding and online footprint. Following this, we provided the client with a comprehensive brand guidelines and strategy packet, meticulously outlining the rebranding process.

Web Design & Development

We completely transformed Go Greek's website, incorporating fresh imagery and menu items while seamlessly integrating their app. We
revamped all the written content on the page, updated their blogs, and
enhanced the graphic design and user experience (UX) design aspects, among other improvements.

Brand Guidelines and Strategy

Our services encompassed a comprehensive grand revamp, featuring a complete brand guidelines packet that covered everything from logo design and typography to storytelling, mission and vision statements, event protocols, and more.

Menu Design

The client requested a comprehensive overhaul of their menu, so we redesigned the entire menu, incorporating new, appealing
photos to enhance the presentation of their delicious offerings.

Results

Through a strategic blend of initiatives and ongoing engagement with the client's target audience, we consistently grew their following month after month, ultimately reaching an impressive milestone of 1 million people reached.