Stars + Honey
Stars + Honey is a wellness brand specializing in modern packaged collagen protein bars. These bars are functional foods designed to support connective tissue health, promote joint flexibility, and provide a convenient source of nutrition. The bars feature clean, high-quality ingredients such as collagen, pea protein, and natural sweeteners like monk fruit and coconut sugar. They are gluten-free, dairy-free, and soy-free, appealing to health-conscious consumers and those with dietary restrictions.
Services
Paid Ads
Verbal Identity
Social Media Management
Social Media Marketing
Organic Growth
Professional Photography
Videography
Stars + Honey Case Study
Problem: Stars + Honey distinguishes itself as a trailblazer in the protein bar market, merging nutrition, taste, aesthetic, and a distinct lifestyle philosophy; however, they felt that their socials should be more about building a like-minded community, rather than solely a sales platform. Stars + Honey were also lacking a more refined aesthetic that would appeal to their target audience.
Solution: To better distinguish Stars + Honey from other brands in the protein bar space, we created unique lifestyle content and put a larger emphasis on the collagen features of their bars, as that is completely unique relative to other industry players. We also revamped their aesthetic to align with the quality and aspirational aspects of their products & branding. We also organized professional photoshoots to further improve the perception of quality across all of their platforms.
High Quality Content Creation (Professional Video & Photoshoots)
Through professional & casual shoots, we crafted lifestyle content that embodies Stars + Honey’s philosophy of merging functionality with style, appealing to the modern, dynamic consumer who values both aesthetics and practicality. Through engaging imagery and dynamic videography, Stars + Honey's accounts now highlight how their products seamlessly integrate into and elevate everyday life. This approach reinforces the brand’s position as a trusted companion for those seeking a balanced, vibrant lifestyle.
Social Media Marketing, Feed Curation, Organic Engagement Strategy
Stars + Honey's feeds are thoughtfully curated to deliver a visually cohesive aesthetic that aligns with the brand's ethos while incorporating a variety of engaging content. By blending creativity with trending themes, the feed features entertaining, inspirational, educational, and informative posts that resonate with their audience. The strategic inclusion of UGC not only builds trust and authenticity but also diversifies the brand’s narrative, showcasing real-world applications of their products and connecting more deeply with their community.
Content for Ads
Stars + Honey’s paid advertising campaigns played a pivotal role in enhancing the brand’s visibility and resonance with its target audience. By strategically and consistently innovating digital platforms such as social media and search engines, the brand was able to position its products as essential components of a modern, wellness-focused lifestyle. By combining data-driven strategies with creative storytelling, Stars + Honey’s paid ad campaigns elevated the brand from a product provider to a lifestyle symbol, strengthening its connection with a diverse, health-focused audience.
Results
A comprehensive renovation of the social media strategy led to a remarkable increase in engagement rates across all platforms within just three months. By prioritizing consistent content creation, fostering community connections, maintaining authenticity, and incorporating lifestyle components, Stars + Honey transformed its social media presence into a dynamic and interactive platform. This strategic approach not only elevated brand visibility but also strengthened customer loyalty and directly contributed to a measurable rise in sales.