While Wish You Were Here Group is a notable player in the US hospitality sector, boasting a portfolio of esteemed restaurants, they lacked a unified identity across their various social media accounts. This was further exacerbated by inconsistent posting, resulting in minimal engagement and limited brand recognition.

To tackle the lack of a clear brand identity, The Branding Boutique team developed a strategy which included creating top-notch visual content and user experience for Wish You Were Here Group’s Instagram that established a consistent and enticing image across the group’s various accounts.

In addition to creating high-quality content, we posted consistently on Wish You Were Here Group’s Instagram to further establish their presence and boost engagement. We shared content ranging from product photos to atmospheric shots to fully encapsulate the culinary and social experience. We also hosted giveaways, encouraging engagement amongst loyal followers while fostering a welcoming environment to newcomers.

The Branding Boutique team created content that was carefully designed to spark curiosity and excitement with Wish You Were Here Group’s target audience. With a sultry and sophisticated undertone to all posts, we embodied Wish You Were Here Group’s hip and upscale identity and placed emphasis on the group’s dedication to delivering not only cuisine but also experiences. With each swipe, the viewer gets a glimpse of a different aspect of the restaurant’s offerings, effectively generating curiosity and retaining interest.